Analysis of Empire magazine film cover of I am Legend

This is the magazine cover of I am Legend by Empire. The cover composes the protagonist (Will Smith) in the centre of the magazine cover. He is composed behind the film title but in front of the Empire logo. This indicates that he is hiding or staying out of trouble from something. The background of the poster is light around him but dark everywhere else. This could suggest to the audience that he is alone and he is the light. Will Smith is also a very prestigious actor and many people will recognise him on the magazine cover so he is being used to attract customers to buy the magazine. The character played by Will Smith is also holding a gun. This could indicate to the audience that he gets into danger in the film. The magazine cover also has other features like celebrity facts which will make people buy the magazine cover. These are all positioned in the sell line. At the bottom of magazine cover shows images from other films. This is another way to get people to buy the magazine as they may be interested in other films which have will get them to buy the magazine. In the masthead, we have the magazine title which is in its conventional colour of red. The other colours used on the magazine cover are white and red. This is to show contrast of mystery and warfare which are the connotations of the colours. In the sell line, the magazine uses a lot of hyperbolic wording to draw the attention of the like '25 world exclusive!'.

From the magazine cover, we can use the idea of having other film images on the magazine cover so people will be interested in buying the magazine cover. Also, one of our character is converted from good to bad and when he turns bad, he feels alone and isolated. This magazine poster shows Will Smith's character as being alone and isolated and we can use the fades and background for our own magazine cover background.