Analysis of Ice Age 4 Poster

This is the poster for the new Ice Age movie. This is a 'U' rated film so the poster has to be suitable for children and it has to appeal to children so that they can persuade there parents to go watch the film. The poster has a large image which has the main characters from all the previous films on a piece of ice, which has a central composition so the audience is attracted straight to the image. The audience behaves in this way because the image is central and big so it grabs there attention straight away. By having this image so large and in front of the title of the film, it shows that the poster designers have taught about how children relate to posters and children like big images and so the poster designs have made the choice of making the image composed in front of the title. This is humorous for older children but for the younger ages, the huge image allows them to recognise there favourite character from the film if they have seen the previous films. Other than the image, the poster has the name of the famous people that are going to be the voices of the characters in the film. This could be used to attract other target audiences. The background to the large image is a bright sky but with a soring tide. This creates an illusion between two different themes. The bright,blue sky could suggest that the film is happy and joyful but the soring tide could suggest that there could be a twist or an unexpected turn of events occurring in the film. However, the background could also seem humorous to younger age groups because all they will notice is their favourite characters on a piece of ice looking like they are going for a tidal ride. Also a key feature of posters is the title, which is very big so everyone can read it behind the characters, and the date of release. The title has been written in pieces of ice shaped in to letters. This relates to the film. The effect of the title being made of ice doesn't suggest the tone or the mood of the film which makes it more suitable for children as they won't understand how different colours make them feel and think. The title is large and at the top of the poster but it has a composition behind the image. This is because younger ages can not read and so they won't be appealed by the name. The date of release has been put in the centre bottom of both the posters I have analysed so far and so I think we should have the date of release around this area.

Compared to our own production, this poster is of a different genre. However it has a key theme of colour coordination. They are telling the tone of the film within the poster which is something we can enforce in our own poster. Although, to keep our audience in suspense, we will not hint to all the theme's in our production.