Analysis of Skyfall Poster

The poster composes James Bond, (Daniel Craig), in the centre of the poster. This draws the attention of the audiences straight away as it is a large image of a well-known character. This image shows James Bond holding a gun which indicates to the audience that he is in battle. Also it makes reference to the Action genre in this film. In the background of the poster, there is a still from all Bond films that only Bond followers will recognise. It is a still of the gun barrel that is used in every Bond film opening. This is a very clear symbol to Bond followers and so it attracts a certain audience. In one of the sections in the background, there is the image of London city. This indicates to the audience that this film will remain in London unlike previous films which tend to leave London. This could also be another selling point as some people may like the idea of using London as a setting. This isn't a colourful image in the background, it is qutie dull which could indicate the mood of the film. The title of the film is composed in the bottom half of the page. It is composed infornt of the image which shows it has more importance and a bigger selling point than Daniel Craig. The font of the title is very conventional which shows that this is a serious film with no hidden themes. The font colour is grey which enhances a dull tone to the film. Under the heading is the numbers 007. This again can only be understood by those who have followed Bond as they can tell this is his agent number. The final part of the poster shows all the production companies and cast that haev made this film followed by  the date of release. the colour scheme used on this poster is black, white and orange which convery the themes of mystery and confusion. The orange could influence the readers acknowledgement that this film is an action film.
Our production conveys a main protagonist who has a similar role as Daniel Craig. This is why my group shall consider using this character driven poster to emphasise the story of our protagonist as this poster has.