This is the official teaser trailer for the film The Avengers. The trailer starts in a conventional way and sets the surroundings. There is an establishing shot of a quite New York morning. In the background there is a dull, low key, numbing non-diegetic sound which creates a bit of suspense as there is nothing going on in the teaser trailer so far yet there is a dull non-diegetic sound in the background. The teaser continues with slow paced cuts as it shows an isolated and abandoned New York city. Whilst these slow paced cuts are being shown to the audience, there is a voice-over from one of the characters in the film. It is Loki who is speaking. Most demographic groups will know that Loki is the villain in this film and so it creates a sense of tension when they hear the villain speaking in the teaser trailer. With the transititons still relatively slow, we are then introduced to some explosions with people running and police everywhere. This shows the audience that there is going to be some sort of battle or some sort of danger.
After these few explosion and fighting frames, we are finally introduced to our hero's. The editing has become slightly faster and there is a more heroic tone to the music as the audience is attracted to all there hero's from previous films. This also creates the effect of there being hope for New York and that the city is not faced with being blown away as the beginning shots in the sequence suggest.
There is then a moment when the soundtrack stops and a voice over of the leader of S.H.I.E.L.D says 'What are you prepared to do about it?' The question is aimed at the hero's but this a rhetorical question for the audience which creates excitement and gets them thinking about what there hero's are going to do. This is followed by a twist. Instead of the teaser showing us more fighting and violent scenes where our hero's are defending the earth, the teaser chooses to show a twist within the film. It shows the team getting into a fight. This changes the mood of the film completely as the audience can see that their hero's don't do what they expect in the film. This change of mood is also enhanced by the fact that there is no soundtrack playing in the background and so this is a serious time for not only the film, but for what else may come up.
However, after this sort of twist to a traditional Action Thriller film, the conventions to an Action teaser appear as we see many stunts and explosions and fighting shots with the editing and pacing made much faster than any previous part in the trailer. This creates excitement and it makes all the shots on display more effective as the audience are drawn into the fast paced action of the teaser trailer. These fast paced cuts and editing are interrupted by a couple of black screens which just tell the audience when the film is coming out. Black screens are another convention of all types of trailers and this trailer has decided to use them. The black screens have not only been used to make the audience more aware of when the film is going to be released but it has also been used to space out all the action that the teaser shows. This is effective because showing the audience all the action at once may give them the idea that the hole film is going to be full of action.
The end of the teaser trailer is conventional as the pace of the editing has slowed down and there are more black screens. Although, the teaser doesn't end on a cliff hanger. Instead it ends on a humourous convosation for comic book readers. This could be done to show the audience that the film isn't just action and cliff hangers but it has a comedic aspect to it aswell which may attract a wider audience than just comic book fans and action film lovers.
No comments:
Post a Comment